- Doodles is developing an animated film called “Dullsville and the Doodleverse” featuring music from Pharrell Williams, Lil Wayne, and Coi Leray.
- The film is being produced internally at Golden Wolf, a veteran animation studio acquired by Doodles, and directed by Doodles co-founder Scott “Burnt Toast” Martin.
- The film will premiere at the Toronto International Film Festival (TIFF) in September, following an associated Project Gray campaign beginning in early summer.
Doodles, an Ethereum NFT-driven property, announced Thursday that it is developing an animated film called “Dullsville and the Doodleverse” featuring music from prominent artists like Pharrell Williams, Dwayne “Lil Wayne” Carter, and Coi Leray.
Film Production Details
The film is being produced internally at Golden Wolf, the veteran animation studio acquired by Doodles in January 2023. It will be directed by Doodles co-founder and illustrator Scott “Burnt Toast” Martin.
Billed as a “groundbreaking animation and music experience,” the film will feature music from Williams, who was named Chief Brand Officer of Doodles in June 2022.
The project will release a soundtrack via Doodles Records, a sub-label established with Columbia Records, and launch three music videos alongside the album. Lil Wayne and Leray will both feature on the soundtrack, as well as voice characters in the film – Lil Wayne as Captain Stoke and Leray as Deysi.
Release Plans
Dullsville and the Doodleverse will premiere at the Toronto International Film Festival (TIFF) in September following an associated Project Gray campaign beginning in early summer.
In a tweet thread, Doodles CEO Julian Holguin reflected on the path to the film’s release. Two years ago, we were in talks with the biggest animation studios in the industry to adapt our IP into a global entertainment franchise, he wrote. After countless meetings with offers on the table, we decided to pivot.
Maintaining Creative Control
Holguin wrote that maintaining creative control was paramount, which is why Doodles acquired Golden Wolf and developed the project internally instead. “Give up control of our own destiny?” he added. “Not on the table.”
Doodles launched as a 10,000 NFT project on Ethereum in 2021 and has since generated nearly $650 million worth of trading volume to date, according to data from CryptoSlam. The project has since expanded to Flow with the larger-scale Doodles 2 project, which includes avatar customization, gaming, and metaverse integrations.
