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Home BUSINESS

Moonpay CEO Seeks Mass NFT Adoption with the ‘”Mom Test”,

BlockNews Team by BlockNews Team
March 21, 2023
in BUSINESS, MEDIA, NFT, SOCIAL
Reading Time: 3 mins read
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  • MoonPay is working towards its goal of “onboarding the world to Web3,” according to its interview with Decrypt
  • MoonPay has developed Hypermint – a platform that allows businesses and individuals to mint and manage their own NFTs.
  • CEO Ivan Soto-Wright says customers will soon see their favorite brands to constantly promote their NFTs

Ivan Soto-Wright, CEO of MoonPay, has a unique metric for measuring the mass adoption of non-fungible tokens (NFTs): the “mom test.” Soto-Wright had an interview with Decrypt during the NFT Paris event.

By making it easy for anyone worldwide to purchase their first crypto or NFT with debit and credit cards, localized payment methods, and other forms of payment, MoonPay is working towards its goal of “onboarding the world to Web3.”

To further this cause, MoonPay has developed Hypermint – a platform that allows businesses and individuals to mint and manage their NFTs. This service has attracted attention from some big names in the industry, such as Nike, who bought out RTFKT – an NFT startup – in December 2021 to “extend [its] digital footprint.”

Recently they have partnered with Puma, Fox, and Universal.SWOOSH; is a web3 marketplace for digital apparel managed by MoonPay. With these investments in innovation and progress being made every day, Soto-Wright is excited about the advancement of blockchain technology:

“There are big brands that are investing real dollars in building out these new experiences, and we’re just at the beginning.”

MoonPay is on a mission to make crypto payments safe and secure. Boasting AES-256 block-level storage encryption and a particular bug bounty program, this company sets itself apart as a leader in crypto payment solutions.

The AES-256 encryption technology used by MoonPay provides the highest level of data protection when transferring funds, ensuring that all sensitive information is protected against hackers. Furthermore, the bug bounty program rewards users for finding security flaws or weaknesses in their system and rewards them with money – helping them to improve their already robust security measures.

As cryptocurrencies become more commonplace, people must be confident enough to use them without worrying about fraud or theft. For this reason, MoonPay’s commitment to safety and security should be warmly welcomed by potential users who want peace of mind when using digital currencies.

Brief Background of MoonPay

MoonPay is a popular crypto exchange that lets users buy and sell dozens of cryptocurrencies using their debit or credit card. Since its launch in 2019, this globally-friendly platform has acquired over 5 million customers and expanded into 150+ countries.

Its ease of use sets MoonPay apart; a wide selection of coins is accessible with just a few clicks. However, one downside of the platform was the hack caused by technical vulnerabilities in 2020 – this affected IOTA without jeopardizing the security of MoonPay itself.

Platforms like MoonPay remind their users to protect their personal information and use third-party wallets like Ledger or Trezor to store their private keys. As such, it’s essential to understand the risks associated with investing in crypto so that customers can make informed decisions about what type of wallet they should use.

After the disaster of FTX, another crypto exchange, in November 2022, other exchanges have ensured their customers that their funds are safe and the companies have good liquidity.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: BusinesscryptoCrypto PaymentsMoonPayNFTs
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