- Fashion brand partners up with NFT platform Yuga Labs.
- Gucci designs physical and Nonfungible token forms of KodaPendant.
- Gucci’s design is named “KodaPendant.”
- There will be 3,333 of the new creations available for sale when launched.
- Yuga Lab’s pendants will have 3,333 available for sale.
The luxury fashion house, Gucci, was commissioned to design a limited edition pendant for the NFT platform Yuga Labs and another side Metaverse that will come in physical and nonfungible token forms.
The Gucci-designer silver jewelry piece is named the KodaPendant, and its drop date is slated for April 6; the holders of the Vessels or Koda NFTs are known to function as avatars or creatures on the other side.
The feature of the physical chain itself is 50 centimeters long, and it has a Koda-shaped pendant with GG engraved on it; there would be 3,333 available for sale for 450 ApeCoin and a pop worth roughly $1,930 at its current price.
Once the NFTs are purchased, the Koda or Vessel NFT metadata will be updated with the trait of a KodaPendant, resulting in a physical update of the animated character associated with the token.
The KodaPendant is the first drop of a broader collection named the Otherside Relics by Gucci, the designer, and with both Yuga Labs and Gucci keeping everything under wraps, there needs to be more information on what is happening next.
Yuga Labs released a statement to explain the partnership between both brands, noting that both duos are invested in pushing the boundaries surrounding the intersection of fashion, gaming, and entertainment.
The NFT platform also said that throughout the partnership, both brands would work together to engage Voyagers in an immersive experience at the intersection of technology, entertainment, and fashion.
The collaboration between Gucci and Yuga Labs has opened the door to a world of partnership between the fashion industry and the NFT space. If this partnership goes well, there will be an exciting future where more brands approach the Metaverse.
Gucci and Yuga Labs’ new collaboration will drop in the first week of April, and once it is dropped, it will go up for sale.
Conclusion
This partnership could open the door to a new world of innovations and partnerships between the fashion world and the blockchain and Metaverse ecosystem.
Another massive collaboration happened between Whiskey producer Jack Daniels and the Web 3 space as the brand launched a new Web 3-focused campaign revolving around the Polygon-based digital collectibles and augmented reality (AR)which is in partnership with YCS and Yahoo Creative Studios.
The innovation will come with a Pokémon Go-style map-based game. The brands will also launch an AR mobile experience around five Australian cities where users can explore specific areas to treasure hunt for a Jack Daniel’s crate.”
The existence of these partnerships will become a huge door opener for a world where the Web 3 space is more involved in day-to-day activities.
