- VeeFriends Series 1 NFTs now cost around $3.3K to $3.7K floor
- Prices are down sharply from 16 ETH peak during NFT boom
- Core utility like VeeCon access has already expired
Gary Vaynerchuk is back nudging attention toward VeeFriends, asking who plans to buy their first Series 1 NFT soon. It’s a simple question on the surface, but it also signals something deeper, he’s still actively trying to bring new buyers into the ecosystem. In a market where most NFT founders have gone quiet, that alone stands out a bit.
VeeFriends Series 1 launched in May 2021 at 0.5 ETH per token, positioned more like a membership club than a typical NFT drop. Each piece was hand-drawn by Gary himself, intentionally rough, almost unfinished-looking, but that was part of the appeal. What really drove interest, though, was the utility, access to VeeCon and, in some cases, direct interaction with Gary, which gave the collection a real-world angle early on.
Prices Are Down, But Not Gone
At its peak, VeeFriends traded above 16 ETH, riding the broader NFT mania that lifted almost everything at the time. Since then, prices have come down significantly, with current floor levels sitting between roughly $3,300 and $3,750 depending on where you look. Mid-tier tokens are still seeing sales closer to $6,000–$7,000, which suggests there’s still some depth in the market.
That said, the drop from peak levels is hard to ignore. Like most NFT collections, VeeFriends didn’t escape the broader cooldown. What’s left now feels more grounded, less hype-driven, and maybe more dependent on long-term brand value than short-term speculation.
Utility Has Changed the Value Equation
One of the biggest shifts is the expiration of VeeCon access, which ran through 2024. That was the most tangible benefit tied to holding a Series 1 NFT, and now it’s gone. Without that, the value proposition looks different, less about guaranteed perks, more about community and whatever comes next.
That doesn’t mean the project is empty. It just means buyers are now betting more on Gary Vee’s brand and future plans than on fixed utility. And that’s a different kind of risk, harder to quantify, and definitely less straightforward.
Brand Still Carries Weight in NFTs
Despite the downturn, VeeFriends remains one of the more recognizable NFT brands still around. The collection includes over 10,000 tokens across hundreds of characters, many of which built their own identity during the last cycle. That kind of staying power isn’t guaranteed in NFTs, where most projects fade quickly.
Gary’s continued presence also matters. He hasn’t disappeared, and his ability to generate attention, even now, keeps the project relevant. Whether that translates into renewed demand is less certain, but it keeps the door open.
Buying Now Is a Different Bet
Anyone looking at VeeFriends today is making a very different decision than buyers in 2021. Back then, it was about access and early momentum. Now, it’s more about long-term belief, in the brand, the community, and whatever future utility might emerge.
The floor price might look “cheap” compared to peak levels, but it’s not cheap in absolute terms. And without the original perks, the reasoning behind a purchase needs to be clearer. It’s less about hype now, more about conviction, or at least, that’s how it seems.
NFTs Evolve, But Questions Remain
Gary’s tweet might be community-building, or it might be a subtle push to revive activity, probably a bit of both. Either way, it brings attention back to a collection that’s still standing when many others aren’t.
The real question is whether that attention turns into demand again. NFTs have changed, the market has changed, and buyers are more cautious now. VeeFriends is still here, but what it becomes next is still very much open.
