France is positioning itself as a prominent center for crypto adoption in Europe as Binance Pay and Lyzi join forces to facilitate crypto payments for everyday purchases.
The strategic partnership brings together a network of over 440 merchants in France and 330 merchants across Europe, encompassing businesses like bakeries, pharmacies, beauty centers, car dealerships, and fast-food restaurants, to adopt crypto for remittance.
Partnership Details
The collaboration between Binance Pay and Lyzi aims to capitalize on the potential of crypto payments by leveraging the Lyzi App’s extensive network of merchants. Through this partnership, Binance Pay users gain seamless access to an array of supported cryptocurrencies, including Shiba Inu (SHIB), Bitcoin (BTC), Ethereum (ETH), and others.
The Lyzi App, available in English and subject to Binance’s Know Your Customer (KYC) requirements, features an interactive map that continually updates with new merchants, expanding the options for crypto payments across Europe.
A key highlight of the partnership is the introduction of cashback rewards on every transaction made through Lyzi’s optimized crypto payment solution. Binance Pay users can conveniently utilize this solution at any merchant within the Lyzi network, enhancing flexibility and enabling them to leverage their crypto assets for personal purchases.
Conclusion
The collaboration between Binance Pay and Lyzi marks a significant step towards broader cryptocurrency adoption and integration into mainstream commerce. By facilitating crypto payments for everyday transactions, the partnership redefines traditional financial systems and accelerates the evolution of digital assets in the global economy.
France’s progressive approach to cryptocurrencies is exemplified through several recent advancements. For instance, Binance’s achievement of becoming a registered Digital Asset Service Provider within the country in 2022, and the French central bank Société Générale, receiving a license to provide crypto custody services for institutional investors earlier in 2023.
Furthermore, France has been chosen as the European headquarters for the USDC stablecoin issued by Circle, underscoring its growing significance in the European crypto landscape.
The nation actively collaborates with companies to conduct trials for crypto payments and intends to establish more robust regulations for the crypto industry. This latest collaboration between French merchants within the Lyzi network and Binance Pay further solidifies France’s position as a leading hub for crypto adoption within Europe.
