- Doodles launched its DOOD token on Solana alongside DreamNet, a decentralized storytelling platform that rewards creators in DOOD.
- Despite a 12% drop to $0.007, CEO Scott Martin insists DOOD is built for long-term value, not quick hype.
- DOOD follows token launches by Pudgy Penguins and Azuki, both of which are now down over 75% from their all-time highs.
Doodles just took a big swing with its latest move — launching its native token, DOOD, on Solana. It’s the first major rollout since Scott Martin, aka Burnt Toast, stepped in as CEO back in January, shaking up the project’s direction. Gone are the “extractive corpo” strategies, he says. Now, it’s about taking more risks and leaning into the broader culture while still keeping the Web3 crowd hooked.
DOOD isn’t just another token drop. Alongside it, Doodles launched DreamNet, a decentralized storytelling platform where the community can create characters and worlds in a shared universe. And if those creations get picked up in other media? The creators earn DOOD. Martin’s vision? To make Doodles bigger than just NFTs — to make it a brand that resonates beyond crypto circles.
Why Solana? Why Now?
Doodles chose Solana for DOOD’s launch instead of Ethereum, a curious move for a project that got its start on ETH. But Martin says it’s all about speed and accessibility — Solana’s where the action’s been lately, especially with meme coins. “Doodles is chain-agnostic,” he said. “We build wherever it makes sense.”
Doodles NFT holders got 30% of the DOOD supply through an airdrop, with another 13% going to other Web3 communities. But with DOOD now trading on Bybit and KuCoin, the token’s off to a shaky start, dropping 12% to $0.007, according to CoinGecko. Newly launched tokens are notoriously volatile, but Martin insists DOOD isn’t just a quick cash grab.
The Bigger Picture — Can DOOD Avoid the Fate of PENGU and ANIME?
Recent Ethereum NFT projects that launched tokens — like Pudgy Penguins’ PENGU and Azuki’s ANIME — initially pumped hard but now sit 78% and 88% below their all-time highs. So what’s Doodles’ plan if DOOD follows the same path?
Martin says the focus is on long-term value, not hype cycles. “We launched DOOD not to follow trends but to build real, long-term value for our community,” he said. “And we’ve already started with DreamNet. More activations are coming.”
“DOOD,” he added, “is at the center of our brand in every single way.”
