- Binance celebrates its 7th anniversary with over 200 million users and a “Be Binance” campaign.
- The campaign includes meet-ups, virtual events, and giveaways across 19 countries.
- Binance aims to educate and attract more users, envisioning a billion Web3 users in the future.
Cryptocurrency exchange Binance has marked its seventh anniversary, highlighting the continued growth and maturation of the digital asset industry. With a user base exceeding 200 million globally, Binance has launched a new campaign, “Be Binance,” to commemorate this significant milestone.
Celebratory Campaign
The “Be Binance” campaign aims to recognize and reward the exchange’s loyal customers. Chief Marketing Officer Rachel Conlan expressed gratitude for the user base, emphasizing the values of humility, kindness, collaboration, and gratitude. The campaign includes a variety of activities such as in-person meet-ups, virtual events, social media contests, and promotions. Users can participate in giveaways through social media and community channels like Binance Square, with a chance to win a share of $7,000 worth of Binance’s BNB token and other merchandise.
Educational Initiatives and Future Goals
Rachel Conlan noted the importance of education in attracting the next wave of mainstream adopters to the platform. She highlighted that despite reaching over 200 million users, there is still substantial growth potential. Binance secured its first 100 million users in five years and reached 200 million in just two more years, with over 30 million new users joining in the first half of 2024.
Looking ahead, Binance envisions onboarding the first billion users to Web3, a target that now seems attainable with continued effort and innovation. Conlan emphasized Binance’s commitment to educating people globally about the benefits of digital assets and demonstrating the utility of cryptocurrencies through innovative products.
Global Engagement
The “Be Binance” campaign spans 19 countries, including the United Arab Emirates, Australia, and Spain. This global engagement underscores Binance’s expansive reach and its dedication to fostering a worldwide community of cryptocurrency users. As Binance celebrates its seventh anniversary, it continues to lead the digital asset industry with a focus on user education, community engagement, and long-term growth.
