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BlockNews
Home CRYPTO BITCOIN

Strategy Buys $1.3B More Bitcoin – Here Is Why the MSTR BTC Bet Keeps Growing

Michael Juanico by Michael Juanico
March 9, 2026
in BITCOIN, CRYPTO, FINANCE, OPINION
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  • Strategy bought 17,994 BTC worth about $1.3 billion in one week
  • The company now holds roughly 738,731 Bitcoin on its balance sheet
  • The purchase was funded through equity sales under its ATM program

Strategy, the Virginia-based software firm best known for its aggressive Bitcoin strategy, has once again expanded its massive crypto treasury. The company disclosed that it purchased 17,994 Bitcoin between March 2 and March 8 at an average price of about $70,946 per coin. The acquisition was funded through a series of equity sales conducted over the past week.

The latest purchase pushes Strategy’s total Bitcoin holdings to roughly 738,731 BTC. According to the company’s disclosures, those coins were accumulated at a total cost of around $56 billion, with an average acquisition price of approximately $75,862 per Bitcoin. That scale reinforces Strategy’s position as the largest corporate holder of BTC in the world.

Equity Sales Continue Funding Bitcoin Accumulation

The company financed the purchase through its at-the-market equity offering program. Strategy sold roughly 6.3 million shares of its Class A common stock, generating about $900 million in net proceeds. It also issued around 3.7 million shares of its variable-rate Stretch preferred stock, raising an additional $377 million.

Combined, the offerings generated approximately $1.3 billion in fresh capital. Rather than keeping those funds on the balance sheet, Strategy immediately deployed them to purchase additional Bitcoin, continuing its long-standing accumulation strategy.

Massive Capital Capacity Still Remains

Even after the latest issuance, Strategy still has significant room to raise additional capital. The company disclosed that it retains about $6.7 billion available for further sales of its MSTR common shares. It also has roughly $20.3 billion in capacity tied to its Strike preferred stock program and another $3.2 billion linked to the Stretch preferred series.

This means the firm still has tens of billions of dollars in potential fundraising capacity if it chooses to continue expanding its Bitcoin reserves. Investors have increasingly viewed Strategy as a hybrid between a technology company and a Bitcoin investment vehicle.

New Agreement Expands Trading Flexibility

Strategy also updated its Omnibus Sales Agreement with a group of underwriters that includes TD Securities, Barclays Capital, Morgan Stanley, and several other financial institutions. The amendment allows the company to appoint a second sales agent for a single security class during pre-market and after-hours trading sessions.

This change could make it easier for the firm to execute large capital raises outside traditional trading hours. Greater flexibility around timing may help Strategy handle large-volume transactions without significantly disrupting the market price of its shares.

Strategy Continues Doubling Down on Bitcoin

The company’s approach reflects a consistent belief that Bitcoin will remain a long-term store of value. By repeatedly issuing equity and converting the proceeds into BTC, Strategy has effectively tied its corporate identity to the performance of the digital asset.

Supporters view the strategy as a bold bet on Bitcoin’s future. Critics, however, warn that the company’s balance sheet is now heavily exposed to crypto market volatility. Either way, Strategy’s continued purchases highlight how institutional accumulation of Bitcoin remains a major theme in the evolving digital asset economy.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: BitcoinBitcoin treasurycryptoMSTR stockStrategy BTC
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Michael Juanico

Michael Juanico

Michael is a BSBA Management graduate from Mindanao State University and has been a professional content writer since 2019. He began exploring cryptocurrency in 2021 and has since made blockchain and digital assets his primary focus. For nearly four years, Michael has contributed research and editorial content at Aiur Labs and BlockNews, producing clear and accessible coverage of market trends, trading strategies, and project developments. He is transparent about his personal holdings in Bitcoin, TRON, and select meme tokens, combining writing expertise with hands-on market experience to deliver trustworthy insights to readers.

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