- Coinbase is rolling out tokenized stocks, prediction markets, and early-stage token sales for U.S. users in the coming months, with global expansion based on regulatory approval.
- The company is rebranding as an “everything exchange,” aiming to bring all types of assets—crypto, equities, and more—fully on-chain.
- Backed by pro-crypto momentum in Washington and the launch of its Base App, Coinbase is positioning itself to compete directly with Robinhood, Kraken, and other fintech giants.
Coinbase is about to seriously level up. The company just announced plans to transform its core app into what it’s calling an “everything exchange”—bringing tokenized stocks, derivatives, prediction markets, and early token sales all under one digital roof. Yeah, it’s still a crypto app, but it’s about to get a lot more than crypto.
“We’re building an exchange for everything,” said Max Branzburg, Coinbase’s VP of Product, in an interview with CNBC. “Stocks, prediction markets, token sales—it’s all coming on-chain. The goal is one-stop access to global financial markets, open 24/7, and way more accessible.”
What’s Actually Coming (and When)
The new services are expected to roll out in the coming months, starting with U.S. users, then expanding globally depending on regulatory greenlights. Coinbase says it’s aiming for “gradual international rollout,” which basically means: hang tight if you’re not stateside.
This move comes just as the SEC dropped its “Project Crypto” initiative—an effort to modernize outdated securities rules and allow for more blockchain-based trading in the U.S. The timing? Not exactly a coincidence.
With competitors like Robinhood, Gemini, and Kraken already dabbling in tokenized equities (especially outside the U.S.), Coinbase’s new offerings will throw it right into the ring with them—except with a much bigger push toward going fully on-chain.
Not Just Trading Anymore
Trading’s still at the heart of Coinbase’s model, but this pivot is about building more than a brokerage. It’s about consumer engagement. And maybe even culture.
Two weeks ago, Coinbase unveiled the Base App, its shot at building a Western version of something like WeChat—a kind of everything-in-one financial + social app. Think payments, messages, wallets, and access to markets all rolled into one interface.
This is also happening against a very different political backdrop. Since the Trump administration began peeling back some of the tighter restrictions from previous years, the mood in D.C. has shifted. Suddenly, crypto’s not the outcast anymore. Tokenization of traditional assets? It’s booming. And Coinbase wants to ride that wave all the way to the top.
