- Trump Media bought $2B in Bitcoin and crypto securities, making BTC two-thirds of its $3B balance sheet.
- The company also allocated $300M to a Bitcoin options strategy and is planning a utility token for its ecosystem.
- The move comes days after Trump signed the GENIUS Act into law, cementing his push to turn the U.S. into a crypto powerhouse.
On Monday morning, the company behind Truth Social, Truth+ streaming, and the upcoming Truth.Fi platform announced it had officially scooped up a massive pile of BTC and crypto-related securities. The move is part of its May plan to pivot into a full-blown Bitcoin treasury company—and Wall Street didn’t miss it. The stock opened 6% higher, climbing to $19.67.
Now, according to a press release from CEO Devin Nunes, roughly two-thirds of Trump Media’s total $3B in assets are now tied up in Bitcoin.
“We’re not just dipping our toes in,” Nunes said. “This is about financial freedom, protection from institutional bias, and building something that actually connects with the token we’re working on for the Truth ecosystem.”
DJT Bets Big on BTC—And Options Too
On top of the crypto buy, Trump Media also set aside another $300M for an options acquisition strategy focused on Bitcoin-related securities. So yeah—they’re all in.
This whole crypto-heavy pivot mirrors what Michael Saylor did with Strategy. That same aggressive “raise money, buy Bitcoin, repeat” model turned his software firm into a BTC fortress. Now, Trump’s team seems to be running the same playbook, but with a political twist.
And it’s not happening in a vacuum. Just days ago, President Trump signed the GENIUS Act into law—America’s first major stablecoin bill. With it, dollar-backed stablecoins like Trump’s own USD1 (created with World Liberty Financial + BitGo) get legit legal status. Basically, Trump’s building a whole crypto empire… from inside the White House.
Bitcoin Hype Meets Market Reality
Even with the hype, it’s worth noting: DJT’s stock has taken a beating since announcing this strategy back in May. Shares are down 25% since then, and off 45% year-to-date. Investors seem intrigued, but cautious. And short sellers? They’re circling.
Still, Trump Media isn’t backing off. The bet here is that crypto’s going mainstream, and Bitcoin on the balance sheet is a flex—financially and politically.
Whether this gamble pays off or ends up as a cautionary tale, one thing’s clear: Trump isn’t just talking crypto anymore. He’s putting his name, his brand, and billions of dollars where his mouth is.
