- Trump Media is partnering with Crypto.com to launch crypto-focused ETFs under its Truth.Fi brand.
- The ETFs will feature U.S.-based assets and cryptocurrencies like Bitcoin and Cronos.
- TMTG plans to invest up to $250 million into the ETFs and SMAs, pending regulatory approval.
Trump Media & Technology Group Corp., the company behind Truth Social, streaming service Truth+, and its financial brand Truth.Fi, has announced plans to team up with Crypto.com to launch a series of exchange-traded funds and products (ETFs). The partnership is part of TMTG’s push to expand into fintech and will operate under the Truth.Fi brand.
A New Type of ETF with a U.S. Focus
The upcoming ETFs will be made available through Foris Capital US LLC, a broker-dealer owned by Crypto.com. These funds are expected to include both digital assets and stocks with a strong “Made in America” theme, covering industries like energy and technology. Crypto.com will handle the backend infrastructure, custody services, and provide the cryptocurrency exposure—reportedly including assets like Bitcoin, Cronos (CRO), and others that haven’t been disclosed yet.
If regulatory approvals go smoothly, the funds are expected to launch later this year and will be accessible to investors in the United States, Europe, and Asia via popular brokerages and platforms.
America First Approach to Investing
TMTG CEO and Chairman Devin Nunes said the new investment products are designed to align with what he described as “America First” values. He emphasized the company’s goal of offering investment vehicles that reflect principles of innovation, economic growth, and a return to business fundamentals—free from what he called “woke nonsense and political posturing.” According to Nunes, the funds aim to back U.S.-based companies focused on high growth, cutting-edge tech, and strengthening the domestic economy.
Crypto.com Brings Infrastructure and Global Reach
Crypto.com co-founder and CEO Kris Marszalek also commented on the collaboration, calling it a unique opportunity to bring more variety to the market. He highlighted the brand loyalty of Truth Social users and emphasized that the ETFs, including one featuring Crypto.com’s native token CRO, will eventually be available to more than 140 million users through the Crypto.com app.
SMAs and a $250 Million Investment Strategy
In addition to ETFs, Truth.Fi is planning to roll out Separately Managed Accounts (SMAs), providing more customized investment options. TMTG stated it will be investing in both ETFs and SMAs using its own capital—up to $250 million, with funds to be custodied by Charles Schwab.
This move is part of a larger financial strategy by TMTG as it looks to expand its footprint beyond media and into digital finance. The company says it wants to give investors more choices that reflect their beliefs while also offering exposure to cryptocurrencies and American innovation.
About the Companies Involved
Crypto.com, launched in 2016, has built a reputation for regulatory compliance and global reach. The company’s vision is to make cryptocurrency accessible to everyone and to support the builders and innovators shaping the future of finance.
TMTG, meanwhile, has positioned itself as a tech alternative to mainstream platforms, offering social media and streaming services under its Truth Social and Truth+ brands. Truth.Fi marks its entry into financial services, with a focus on conservative, pro-America investment themes.
Still Waiting on Regulatory Green Light
While the partnership has generated buzz, it’s important to note that the agreement is still non-binding and subject to regulatory approval. TMTG’s announcement includes a number of forward-looking statements, meaning the timeline, availability, and eventual success of these products remain uncertain.
Still, the collaboration signals an ambitious step forward for TMTG’s fintech aspirations and reflects a growing interest in mixing traditional investment strategies with crypto exposure—especially under a brand that markets itself as an alternative to the status quo.
