While many crises have affected the world in recent years, there has also been a recent growth in the trend of people working from home, helping the metaverse grow in tandem. As more people are finding the joys of the internet from playing video games and other forms of entertainment such as Netflix, Hulu, and Disney plus, the interest in the investment of the metaverse has grown too.
Experts say that in a few years, 25% or one in four people will spend an hour in the metaverse daily. With so many people joining and using the metaverse, Big brands have noticed the potential money that can be made.
How Will The Big Brands Work in The Metaverse
While big brands may want to join the metaverse, it can be confusing and challenging to utilize the platform entirely. This is where companies like Web3 and their strategists come in, and these strategists are often also called Chief Metaverse Officers. The Chief Metaverse Officers are people with expertise in video games and systems like Web3.
Brands like Ralph Lauren and Gucci often hire their own executives to oversee the metaverse programs, but these executives aren’t as skilled as Metaverse specialists.
How Can The Chief Metaverse Officers Help The Brands
With skills and experiences suited to metaverse-specific platforms and the know-how to create content for these platforms, Chief Metaverse Officers are an excellent hire for any brand. One of the Chief Metaverse Officers’ skills is finding staff to bring the company’s idea to the metaverse; these staff hires can be animators, programmers, or graphic designers.
The ideal Chief Metaverse Officer manages projects while efficiently maintaining the brands’ online reputation and understanding tech trends and where the metaverse is heading.
How Can Metaverse affect Major Brands?
With NFTs becoming more prevalent in today’s society, brands like Nike, Puma, and even Starbucks have noted how the metaverse can be used for their brands. As the metaverse grows, more brands will create their own NFTs and digital assets to promote or have a whole new sector to sell their products.
Starbucks has launched a line of coffee-themed NFTs linked to its reward program, allowing consumers to unlock unique benefits from collecting digital assets.
A digital showroom can be used as a way to promote physical items as well their digital assets. Puma has also launched a metaverse gallery to showcase its most creative designs; these designs don’t have to be fashion orientated. Pumas metaverse experience runs on the Black Station platform.
Nike has acquired RTFKT and has launched its own line of digital sneakers for Sneakerheads to invest in. RTFKT has also created and launched the CloneX avatar collection.
How Will The Metaverse Influence The Future
As the world is moving into an augmented virtual and physical world, more people will spend more time on the internet. As more people join the metaverse, the more of a possibility for a decentralized society, causing people to grow less interested in centralized banks and outdated systems.
As the metaverse is growing every day and more brands are joining by creating their digital assets, the need for a centralized or controlling society will lessen at its core. The metaverse is about individualism and the security of one’s self to promote growth.
With the growth of the metaverse, people with varied expertise will be necessary to help this future become a reality. This is how the Chief Metaverse Officers will become the new normal.
