• Coinbase becomes the first crypto partner of the Canadian Football League (CFL) and the 111th Grey Cup
• Coinbase is giving away 25 in bitcoin to every CFL fan after their first trade on the Coinbase app or website
• One lucky winner will receive a grand prize of $50,000 in bitcoin and an Ultimate Grey Cup Experience trip for two to the 112th Grey Cup next season
Coinbase has partnered with the Canadian Football League (CFL) to become the league’s first-ever crypto sponsor. This collaboration marks a significant milestone as Coinbase joins forces with one of Canada’s most celebrated sports leagues.
About the Partnership
As part of the partnership, Coinbase will sponsor the 111th Grey Cup and the coin toss at the game in November. Coinbase is committed to growing its presence in Canada through partnerships like this, demonstrating that Canada is a priority market.
There is a significant opportunity for growth in the Canadian crypto market, with an estimated 5 million crypto holders in the country. CFL fans make up a strong share of crypto-aware Canadians. Together, Coinbase and the CFL aim to deepen Canadians’ connections with crypto and provide them with tools to participate in the digital economy.
Promotions for CFL Fans
To celebrate the partnership and bring more Canadians into crypto, Coinbase is giving away $25 in bitcoin to CFL fans after their first trade on Coinbase’s app or website. Fans can also scan QR codes to earn tickets for next season or bitcoin prizes. One lucky winner will receive $50,000 in Bitcoin and a trip for two to the 2023 Grey Cup in Winnipeg.
www.coinbase.com
Coinbase in Canada
Coinbase officially launched in Canada in 2022 and has since become the largest and first international exchange registered as a Restricted Dealer.
According to Tyler Keenan, the CFL’s Chief Revenue Officer: “Partnering with a forward-thinking company like Coinbase allows us to grow our offerings and develop more exciting ways to connect with our amazing fans.”
About the Grey Cup
The 111th Grey Cup will be played on November 17 at BC Place Stadium in Vancouver, featuring the Jonas Brothers at halftime. Kickoff is set for 6 pm ET/3 pm PT.
Conclusion
This partnership demonstrates Coinbase’s commitment to increasing crypto adoption in Canada through partnerships with beloved institutions like the CFL. Coinbase’s promotions aim to bring more Canadians into the crypto economy and provide them with tools to get started.
