- Adidas launches “RESIDENCY by Adidas,” a program for Web3-powered digital artists worldwide, fostering creativity and innovation.
- The debut program includes collaborations in both digital and physical realms, featuring artists Moto and Adra Kandil, with limited and open-edition NFT art for sale.
- Adidas continues its presence in Web3, following previous NFT collections and collaborations, showcasing a commitment to the crypto and digital art space.
Adidas /// Studio has introduced a residency program for “Web3-powered” digital artists.
The streetwear powerhouse, also known as the Three Stripes Studio, announced on 31 August that the debut ‘RESIDENCY by Adidas’ program is set to welcome diverse digital artists hailing from across the globe.”
As stated on the program’s website, the program aims to stimulate originality and innovation while providing a “creative pathway” for digital artists to connect with the brand and collector community.
According to the company, this will be a unique opportunity to exhibit artists while allowing them to collaborate in both the digital and physical realms.
The company unveiled Moto (aka MonkeeMoto) from Tokyo and Adra Kandil (aka DearNostalgia) from Lebanon as the first two “hand-selected” resident artists of the program.
Limited Edition Art
Three Stripes Studio collaborated with NFT Now for The Gateway’s third incarnation at Korean Blockchain Week, which kicks off on September 7 in Seoul.
According to the Adidas /// Studio, “With the artists’ freshly crafted pieces, RESIDENCY kicks off with Adidas’ premiere Limited Edition and Open Edition NFT art sale.
The two open-edition pieces are ‘Seoul’ and ‘Creatives’ while the two limited editions are ‘Soul Searching /// Youth Is Your Privilege’ and ‘Hype.’
The open edition items will be available to everybody for 0.03 ETH ($49 at the current price), while the limited edition will cost ETH 0.15. ($245). It consists of 100 pieces for each artist and a unique hoodie accessible only to launch event participants.
Starting Wednesday, September 6, both editions will be available for purchase via Manifold using ETH or a credit card.
The event is free to attend. Holders of an ALTS by Adidas NFT can register for a complimentary VIP ticket, which allows them to attend the VIP opening event on September 6 and the two-day Gateway event.
This is not Adidas’ first attempt at NFT. It released its NFT collection “Into the Metaverse” in December 2021, with 30,000 pieces, in collaboration with Yuga Labs, Punks Comic, and Gmoney, a pseudonymous NFT influencer.
This proved to be a driving force, encouraging the organization to continue establishing its brand in Web3.
The company launched a new NFT project called ALTS in April 2023. It allowed “Into the Metaverse” holders to exchange their original NFTs for new Adidas profile photographs (PFP) associated with the narrative promotion.
In August, Adidas Originals and BAPE introduced “the highly limited Forum 84 BAPE Low Triple-White sneaker.” The limited number of trainers were auctioned off and matched with an NFT version, with support from the Adidas /// Studio (Three Stripes Studio) and in collaboration with the crypto payments infrastructure provider Moonpay.
