- VanEck released a new lighthearted commercial for its pending spot Bitcoin ETF, using the tagline “Born to Bitcoin” to generate buzz.
- VanEck joins other firms like Bitwise and Hashdex in launching advertising campaigns for not-yet-approved Bitcoin ETFs, indicating growing confidence approval is coming.
- Recent meetings between Bitcoin ETF applicants and the SEC, and the SEC’s increased receptiveness, signal the long-awaited product could get approved soon.
In preparation for the potential approval of the first Bitcoin ETF in the US, asset management firm VanEck has released a new commercial advertising its spot Bitcoin ETF product. The lighthearted ad embraces the tagline “Born to Bitcoin” and aims to generate buzz around VanEck’s pending ETF.
VanEck Joins Other Firms in Bitcoin ETF Advertising Push
VanEck is just the latest firm to roll out an advertising campaign for a not-yet-approved Bitcoin ETF. With the SEC expected to approve the first spot Bitcoin ETF in early 2024, companies like Bitwise and Hashdex have also begun marketing efforts.
The increase in advertising indicates growing confidence that regulatory approval is on the horizon. VanEck in particular seems assured of success, considering the time and money invested in this new TV spot.
Recent Meetings Signal Increased Likelihood of Approval
In December 2022, multiple Bitcoin ETF applicants met with the SEC to discuss the regulatory process. These discussions are seen as positive signs that the long-awaited product could get approved before the January 10th deadline.
Industry experts observe the SEC has been more receptive to spot Bitcoin ETF proposals in recent months. Between the meetings and firms launching marketing campaigns, approval expectations continue rising.
Conclusion
As the prospect of a spot Bitcoin ETF in the US becomes increasingly likely, companies like VanEck are making sure their products are top of mind. The race is on to be among the first SEC-approved issuers, with major implications for both the firms involved and the price of Bitcoin.
