- Apple released Apple Sports, a new free iPhone app for quick score checks of major leagues and teams in the U.S., Canada, and the U.K.
- The app integrates with Apple services to showcase users’ favorite teams and leagues right away and enables quick access to live games.
- Apple Sports supports scores from top pro leagues, college sports, and soccer leagues as part of Apple’s streaming strategy for live sports viewing.
Apple has released a new free iPhone app called Apple Sports that makes it easy to check scores from major leagues and teams. The clean, fast app launches on Wednesday in the U.S., Canada and the U.K.
Designed for Quick Score Checks
Apple services chief Eddy Cue says Apple Sports is designed for multiple quick score checks per day. The simple, focused app shows real-time scores without extra clutter. Users can get scores fast without getting bogged down in other content.
Tight Integration With Apple’s Ecosystem
The new app connects with existing Apple services. It pulls user preferences from the Apple TV and News apps to showcase favorite teams and leagues right away. Notifications and live activities also come through the TV and News apps.
In-Depth Game Pages
Each game page in Apple Sports includes sport-specific stats like goals, on-base players or quarter scores. There are also live betting odds and an Apple TV button to stream games live. The goal is to get fans to the game with a few taps.
Top Leagues and Tournaments
Apple Sports supports scores from major pro leagues like MLB, NFL, NBA, NHL and more. It also covers top college sports including March Madness. Soccer leagues like the Premier League and Bundesliga are included too.
The Future of Sports Viewing
Apple sees live sports as an important part of its streaming strategy. The company wants to fix fragmented access to games across cable TV and streaming. The Apple Sports app lays the groundwork to get fans to games easily.
