- Trump Media plans to raise $3 billion to invest in crypto, possibly announcing it at Bitcoin 2025 in Las Vegas.
- The raise may follow a Strategy-style model, combining equity and convertible bonds for Bitcoin purchases.
- The company also aims to launch crypto-focused financial services and ETFs with help from Crypto.com.
Trump Media & Technology Group (yes, the folks behind Truth Social) is reportedly gearing up to raise a massive $3 billion—and the plan? To go deep into crypto, according to a new report from the Financial Times.
The raise is said to involve a mix of equity and convertible bonds, and there’s chatter it might even be announced during this week’s Bitcoin 2025 event in Las Vegas. Nothing official yet, but the timing would be… well, on brand.
Playing the Saylor Strategy?
It’s hard to miss the growing trend here. Public companies—more and more of them—are stacking crypto, especially Bitcoin. And it looks like Trump Media might be taking a page from Michael Saylor’s playbook. His firm, Strategy (MSTR), has built up a jaw-dropping $62 billion in BTC by raising funds through a combo of equity and debt. That model? Clearly catching on.
Trump Media had already hinted earlier this year that it wanted to build out a crypto-centric financial platform, including custom ETFs and, possibly, a partnership with Crypto.com to help get those ETF products off the ground.
A Big Move (If It Happens)
If the $3B raise materializes—and goes straight into crypto assets—it could mark one of the largest corporate Bitcoin buys to date. For a company known mostly for a social platform, this would be a sharp pivot into financial services and digital assets.
Still, there’s a lot we don’t know yet. Details are scarce, and no official announcement has landed. But in a space where timing is everything, this might be Trump Media’s boldest move yet.
