- TRUMP peaked at $73.43 on Inauguration Day but has dropped over 88%.
- Heavy tariffs and Trump’s dip in global popularity may have fueled the decline.
- With no strong use case, Trump Coin’s future depends almost entirely on speculation and broader market recovery.
When Donald Trump returned to the White House earlier this year, the crypto community lit up with speculation. Within weeks, an executive order created a U.S. digital asset reserve, fueling excitement and, inevitably, the launch of “Trump Coin” (Official TRUMP). The token quickly became the talk of crypto Twitter, though the Trump family has repeatedly denied any official ties. Even so, rumors only grew after Trump was spotted having dinner with top TRUMP holders. Prices soared after inauguration day—but the hype didn’t last. Over the past few months, Trump Coin has been on a steep decline.

Did Trump’s Tariffs Tank the Token?
On January 19, the day of Trump’s swearing-in, TRUMP hit its all-time high at $73.43. Fast forward to today, and the token is down more than 88%. CoinGecko data shows red across every timeframe: -3.8% daily, -7.9% weekly, -7.4% biweekly, and a brutal -23.6% over the past month. Once among the hottest meme-style assets, Trump Coin now ranks just 76th by market cap.
The price crash isn’t just about charts—it may also be tied to Trump’s shifting global stance. Heavy tariffs on major trade partners, coupled with new geopolitical moves, dented his popularity abroad. And for a token tied so closely (at least symbolically) to the man himself, market sentiment seems to be following his approval ratings. Like many personality-driven coins, TRUMP lives and dies with the brand behind it.
Broader Market Weakness Adds to the Pain
Of course, it’s not just politics dragging Trump Coin lower. The broader crypto market has been unkind to mid- and small-cap projects. Outside of Bitcoin, Ethereum, and a few heavyweights, most altcoins have been struggling to hold gains. Meme tokens, in particular, have been hit by fading hype and a flight to safer bets. In that environment, a niche project like TRUMP was bound to face pressure.
No Real Use Case, Just Speculation
Perhaps the biggest problem? Trump Coin doesn’t really do anything. No real-world utility, no killer app—just speculation. Many investors jumped in hoping for quick profits, and when the hype wave died, so did the price. Still, some believe a reversal is possible if market sentiment turns bullish again later this year. For now, though, TRUMP remains more of a gamble than a play on fundamentals.