- Tron Inc. doubled its TRX treasury holdings with a $110M investment, bringing its total stash to over $220M.
- Justin Sun joined as an adviser following the company’s reverse merger and $1B fundraising plans.
- Analysts warn of risks in Tron Inc. holding TRX as collateral, which could spiral if investor confidence drops.
Nasdaq-listed Tron Inc. is making waves again, piling another $110 million worth of TRX into its treasury and pushing its total stash north of $220 million. The move comes not long after the company’s flashy debut on Wall Street through a reverse merger with SRM Entertainment back in June.
The fresh injection was led by Bravemorning Limited, Tron’s largest shareholder, which exercised warrants to scoop up 312.5 million TRX tokens. With this, Bravemorning now holds an 86.6% stake in the firm, having poured in a total of $210 million to date. Tron Inc. CEO Rich Miller didn’t hold back, saying this boost “cements Tron Inc. as the largest public holder of TRX tokens.”
Justin Sun Joins as Adviser After Merger
The June reverse merger didn’t just bring cash—it also pulled in Justin Sun, Tron’s controversial founder, who stepped in as an adviser. The deal was worth roughly $100 million in equity, along with another $210 million in preferred shares and warrants. Since then, Tron Inc. hasn’t been shy about its ambitions.
In July, it filed with U.S. regulators to raise up to $1 billion through a combination of common and preferred stock, debt securities, warrants, and rights. The stated plan? Expand its TRX reserves while also ramping up Web3 business units. The bold strategy has helped fuel investor excitement: Tron Inc.’s stock has skyrocketed more than 1,100% in just six months, now trading around $4.30.
A Risky Bet on TRX as Collateral
While many crypto treasuries have stuck to Bitcoin—taking cues from Strategy (formerly MicroStrategy)—Tron Inc. is playing a different game. Instead of BTC or ETH, it’s doubling down on its own native token, TRX, treating it almost like equity on its balance sheet.
Some analysts warn this could backfire. “The company is essentially holding its own equity-like asset as collateral. This is circular and risky,” Jamie Elkaleh of Bitget Wallet explained. If investor confidence in Tron Inc. falters, TRX’s value could tumble, which in turn might erode the company’s own perceived worth.
It’s a high-stakes play that could pay off big—or unravel fast. For now, Tron Inc. is leaning fully into its brand, hoping that institutional attention and Web3 adoption keep its token and stock afloat.
