- Strategy just bought 1,045 BTC for $110M, pushing its total holdings to 582,000 BTC worth over $40B.
- The purchase was funded by a new $1B stock offering, designed to attract yield-focused institutional investors.
- Other firms are copying Strategy’s Bitcoin strategy, with Metaplanet, Blockchain Group, and NBX jumping in and seeing stock surges.
Strategy’s back at it again—loading up on Bitcoin. According to a fresh SEC filing on Monday, the firm just scooped up another 1,045 BTC, dropping around $110.2 million at an average price of $105,426 per coin. That brings their total stash to a whopping 582,000 BTC. All told, they’ve now spent about $40.8 billion, averaging $70,086 per Bitcoin.
Michael Saylor, the company’s co-founder and chairman, hinted at the buy over the weekend. This marks Strategy’s ninth straight week of stacking sats. With Bitcoin trading just under $108K, they’re clearly betting there’s more upside left. The current price is only about 4% away from the all-time high set back in May.
$1B Raise Fuels the Buying Spree
The massive purchase didn’t come out of nowhere. Strategy recently upped the ante on a new stock offering, increasing the raise from $250 million to a billion dollars. That’s right—$1B. They’re issuing nearly 12 million shares of their 10% Series A Preferred Stock at $85 a pop, aiming to net $979 million after expenses.
Unlike some of their earlier offerings, this one is designed to appeal to big-money investors—offering a non-cumulative 10% dividend. The capital will go toward more Bitcoin buys and general company expenses. If it feels like deja vu, that’s because Strategy’s been using this playbook since 2020.
The MicroStrategy Effect Keeps Spreading
Strategy—formerly known as MicroStrategy—kicked off its Bitcoin buying journey in August 2020 with a $250M purchase. Fast-forward to now, and they hold more than 2.75% of all Bitcoin out there. Their market cap? Over $104 billion, a staggering leap from just $1.2B before they dove into crypto.
Naturally, others are copying the move. Metaplanet, dubbed “Japan’s MicroStrategy,” is now the eighth-largest corporate Bitcoin holder. France’s Blockchain Group added 580 BTC and saw its stock surge over 200%. Even Norway’s NBX saw a 138% jump in a single day after revealing their own BTC accumulation plans. Clearly, the playbook is catching on.
