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Home CRYPTO BITCOIN

SEC Chair Lays Out New ‘Project Crypto’ Token Rulebook — Here is what it means for digital asset markets

Michael Juanico by Michael Juanico
November 12, 2025
in BITCOIN, CRYPTO, ETHEREUM, FINANCE, OPINION, POLITICS
Reading Time: 4 mins read
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  • The SEC chair wants a formal token taxonomy where most network, collectible, and utility tokens are not treated as securities, while tokenized stocks and bonds clearly remain so.
  • He says investment contracts can end, meaning tokens sold in an initial securities offering shouldn’t automatically be treated as securities forever once networks mature and promises are fulfilled.
  • Project Crypto aims to streamline capital raising, clarify where tokens can trade, and align with new legislation and CFTC oversight, all while keeping a hard line on fraud and misrepresentation.

The SEC’s chairman is finally putting more shape around how he wants the U.S. to regulate crypto — not by calling everything a security, but by building a clearer framework under what he’s calling Project Crypto.

In a new speech, he said the goal is basic fairness and common sense: give builders and investors clear rules, rooted in the Howey test, while admitting that not every token behaves like a stock and not every on-chain transaction should be treated like a Wall Street offering. At the same time, he stressed that none of this is a softening on fraud: lies, missing money, and fake promises will still get the SEC’s full attention.

Most Tokens Aren’t Stocks Forever

The chair repeated a simple point that’s been controversial for years: “crypto asset” is a tech label, not a legal one. Many tokens trading today aren’t securities on their own, even if they were once sold inside a securities offering.

In his view, the “investment contract” is the agreement and the promises — not the token itself. Under Howey, that contract is about people investing money with a reasonable expectation of profit from someone else’s efforts. Those promises can be fulfilled, fail, or just run their course. When that happens, the contract ends; the token doesn’t stay a security forever just because of its origin story.

He sketched out a rough token map in plain language: some tokens act like digital commodities or “network tokens” tied to functional, decentralized systems; others function as collectibles like art or in-game items; others are pure tools such as tickets, memberships, or credentials; and then there are tokenized versions of traditional stocks and bonds, which stay firmly inside securities law.

The key idea is that economic reality matters more than branding. A token is no more a permanent security than a piece of land near Howey’s old citrus groves is still a security today just because it once sat inside an orange-farm investment scheme.

What Project Crypto Changes in Practice

Looking ahead, the chairman said he has asked staff to design a tailored offering regime for crypto assets that do start life inside an investment contract, so teams can raise capital with clear disclosure and limits instead of living in endless gray areas.

He also said he supports “super-apps” that can custody and trade multiple asset types — tokenized stocks, commodities, stablecoins, and network tokens — under one regulatory umbrella. In his vision, tokens that launched as part of an investment contract could eventually trade on non-SEC platforms, once the securities phase is genuinely over and the network stands on its own.

He emphasized this is not about expanding the SEC’s turf. The Commission will keep coordinating with the CFTC, banking regulators, and Congress, and he strongly backed new legislation to lock a crypto market-structure framework into law so a future SEC can’t just flip the table and reverse course.

In the end, he framed Project Crypto as a promise: clear lines instead of constant fear, tough fraud enforcement instead of blanket hostility, and enough humility to admit that not every innovation belongs in the securities bucket. Markets will still decide winners and losers — but at least they’ll do it under rules that are “firm and fair,” rather than guesswork.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: CFTCdigital assetsHester PeirceHowey testProject Cryptosectoken taxonomyTrump Administration
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Michael Juanico

Michael Juanico

Michael is a BSBA Management graduate from Mindanao State University and has been a professional content writer since 2019. He began exploring cryptocurrency in 2021 and has since made blockchain and digital assets his primary focus. For nearly four years, Michael has contributed research and editorial content at Aiur Labs and BlockNews, producing clear and accessible coverage of market trends, trading strategies, and project developments. He is transparent about his personal holdings in Bitcoin, TRON, and select meme tokens, combining writing expertise with hands-on market experience to deliver trustworthy insights to readers.

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