- Drake shared a bitcoin maximalist video from Michael Saylor with his 146 million Instagram followers, dramatically expanding the reach of Saylor’s pro-bitcoin message as the cryptocurrency enters the mainstream consciousness.
- The Instagram post opens the door to scores of Drake’s fans potentially discovering and adopting bitcoin, and if other major celebrities follow suit, bitcoin could decisively break into the mainstream.
- While CoinDesk aims to provide unbiased crypto coverage, it discloses that its owner Bullish operates a digital asset exchange, though CoinDesk maintains editorial independence.
Canadian rapper Drake recently shared a video of Bitcoin bull Michael Saylor with his 146 million Instagram followers, dramatically expanding the reach of Saylor’s bitcoin maximalist message. This comes as the cryptocurrency continues making inroads with mainstream celebrities and their fans.
The Instagram Post Seen ‘Round the World
On Tuesday, Drake posted a clip of Saylor’s interview on CNBC, in which Saylor predicts that Bitcoin will ultimately “eat gold.” Given Drake’s immense social media following, this represents a watershed moment for further spreading awareness of Bitcoin’s potential among the general public.
While crypto enthusiasts have long proselytized the benefits of Bitcoin, Drake’s post opens the door to scores of people who previously paid little attention to digital assets. If other major celebrities follow suit, bitcoin could be on the cusp of decisively entering the mainstream consciousness.
Disclosure on CoinDesk’s Acquisition
CoinDesk, the publisher reporting this story, aims to provide unbiased coverage of the crypto space. While acquired in 2023 by the Bullish group, owner of the Bullish digital assets exchange, CoinDesk maintains editorial independence through an impartial committee. Additionally, CoinDesk journalists must adhere to strict ethics rules.
About the Author
Helene Braun covers financial markets and cryptocurrency for CoinDesk. She also co-hosts the Markets Daily show and holds positions in top cryptocurrencies. Follow her latest crypto insights on Twitter @HeleneBraunn.
