- Polkadot’s community proposes an $8.8 million sponsorship deal with Lionel Messi’s Inter Miami Football Club
- The sponsorship would feature Polkadot’s branding on Inter Miami’s training kits for the 2024 and 2025 seasons
- Polkadot aims to increase its global visibility through sports-related marketing initiatives
The Polkadot community is exploring a substantial $88 million sponsorship opportunity with Lionel Messi‘s Inter Miami Football Club. This move aims to capitalize on the football club’s extensive global reach and exposure while strategically showcasing the capabilities of the Polkadot ecosystem.
Details of the Proposed Deal
The proposal showed that the sponsorship would span the 2024 and 2025 seasons, featuring the blockchain project’s branding on Inter Miami training kits. Training kit sponsorships have become one of the most sought after assets of premium soccer club sponsorship inventory. This is due to the way fans consume content on digital channels – much of that content is from the training ground, giving fans access to behind-the-scenes, 24/7 always-on content.
Consequently, the proposal argued that a training kit partnership with Inter Miami will immediately transcend Polkadot to become a globally recognized brand because the arrival of Lionel Messi and other global icons has made Inter Miami an iconic soccer phenomenon.
What the Deal Entails
Furthermore, the agreement entails Polkadot being designated Inter Miami CF’s official Blockchain Technology Partner. This includes amplifying the partnership through a dedicated landing page on the Polkadot website and implementing activation initiatives within the stadium. Additionally, the plan would create non-fungible tokens to engage with Inter Miami’s global fanbase.
If approved, Polkadot will join the roster of cryptocurrency-related firms backing football teams’ training kits. Across the English Premier League, crypto exchange OKX has a £20 million deal with Manchester City, while blockchain network Tezos is linked with Manchester United.
Community Support
Meanwhile, early indicators from community voting indicate strong support for the proposal, with approximately 70% of votes favoring the initiative.
Conclusion
This potential sponsorship deal represents Polkadot’s latest move to increase awareness and adoption through strategic partnerships in the sports world. The prominence of Inter Miami and star power of Lionel Messi provide high visibility that could significantly expand Polkadot’s reach beyond the crypto community.
