- Hennessy has launched the H3NSY eco-system to reinforce its commitment to Web3 projects, collaborations, and innovations.
- The new platform will serve as a membership hub for creators, cultures, and communities, showcasing future NFT partnerships and Café 11 program announcements.
- Hennessy aims to provide a dedicated focus on Web3 practices beyond NFTs and give its community a place to connect with this new part of the business.
Following the launch of its first NFT-connected bottle and the Cafe 11 social club launch in collaboration with Friends with Benefits DAO last year, Maison Hennessy introduces H3NSY, with a new brand mark, website, and Twitter handle dedicated to the brand’s Web3 ventures and innovative practices.
Hennessy, the world’s largest cognac producer, has unveiled its latest Web3 initiative. The H3NSY eco-system, which includes a new brand mark, website, and Twitter handle, demonstrates the company’s dedication to Web3 projects, collaborations, and innovations.
Hennessy has introduced several exciting Web3 projects in the last year, including the launch of its first NFT-connected bottle, H8, which was sold via Blockbar for $250,000 each, another Blockbar drop with Paradis Gold, and the introduction of Cafe 11, a cultural NFT social club in collaboration with DAO Friends with Benefits (FWB).
NFT holders have access to a program of Hennessy cultural events through Cafe 11, with the inaugural event taking place last December in Miami and more programming updates coming soon. These initiatives have established Hennessy as a strong player in the Web3 space and a driving force for industry innovation.
The 250-year-old cognac brand is taking its entry into the blockchain universe a step further with the launch of H3NSY, allowing dedicated focus and communication around its endeavors and providing a hub for its community to learn about and engage with these initiatives.
“For Hennessy, Web3 extends past NFTs into traceability and other practices that will improve the future of our business,” explains Laurent Boillot, CEO of Hennessy. Introducing H3NSY allows us to devote dedicated focus and communication around these endeavors and give our community a place to connect with this new part of our business.”
H3NSY’s mission is to serve as a membership platform and hub for creators, cultures, and communities and to announce future NFT partnerships and Cafe 11 program announcements, Web3 bottle drops, and other blockchain innovations in which the brand is currently investing.
To learn more about H3NSY and the innovative work that Hennessy is doing in the Web3 space, visit the platform and Twitter handle, @h3nsy.
About Hennessy
For more than 250 years, the Maison Hennessy has shone worldwide with its exceptional know-how as the leader in Cognac. The brand is present in more than 160 countries, thanks to founder Richard Hennessy’s spirit of conquest. Hennessy, located in the heart of the Charente region, is a steadfast pillar of the regional economy.
The Maison’s success and longevity are rooted in the quality of its cognacs, each resulting from a unique process of knowledge transmission from generation to generation.
Hennessy, the first spirits Maison to be ISO 14001 certified, unites its capacity for innovation and the support of all of its partners to protect this exceptional area. Hennessy, as the crown jewel of the LVMH Group, is a significant contributor to French international trade, with 99% of production sold in export and a global ambassador for French art de vivre.
