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Home BUSINESS

Footwear Brand Puma Launches 3D Web3 Experience, Black Station

BlockNews Team by BlockNews Team
June 16, 2023
in BUSINESS, MEDIA, METAVERSE, SOCIAL
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  • Puma has launched Black Station, a virtual realm offering exclusive product releases and privileges to Puma Pass NFT owners.
  • The Black Station experience includes the ability to purchase a digital “Rulebreaker” sneaker and acquire two digital wearables using RB tokens.
  • RB token holders can burn their tokens within the platform to access product drops, and Black Station has planned events and NFT drops for this year and beyond.

On June 13, German footwear conglomerate Puma launched a captivating virtual realm called Black Station. According to the developers, Black Station is an immersive hub for exclusive product releases designed to provide Puma Pass NFT owners unrivaled benefits.

While the Black Station experience is open to all, the ability to purchase a digital “Rulebreaker” sneaker and two digital wearables is only available to those who have RB tokens, which were airdropped to Puma Pass holders. RB tokens are currently priced at 0.0125 Ether. 

“If you do not own an RB token, there is still much to explore. Unkai, our city in the clouds, and Unter, our exhilarating club below, both are filled with mysteries to explore and collect.” The developers said in a statement. 

From June 13 to June 20, RB token holders can burn their tokens on the Black Station platform. This action grants their parent wallet access to various product drops in the metaverse. According to the roadmap, Black Station has additional general events, Non-fungible tokens (NFT) drops planned for this year, and events scheduled for 2024. 

The Black Station experience will be accessible until June 23. Puma had previously expressed interest in exploring other blockchain platforms but ultimately decided to stick with Ethereum. Apart from using ETH and connecting one’s wallet, users can purchase digital collectibles with a credit card.

Puma registered an Ethereum Name Service domain and changed its Twitter name to Puma.eth in February 2022. Puma had invested in several NFT collections inspired by felines at the time, including Cool Cats, Lazy Lions, Gutter Cat Gang, and Catbox.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: Black StationPumaWeb3
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