- Dusk Network rebrands as Dusk after five years of research and development, signaling a new era focused on pilots and partnerships in the financial industry.
- The rebranding reflects Dusk’s commitment to regulated and decentralized finance, with a focus on bringing real-world assets to users’ wallets and emphasizing compliance and privacy.
- Adoption will take a more business-oriented approach, with plans for international expansion.
Amsterdam-based fintech Dusk Network has rebranded as Dusk. The company has matured over the last five years; after focusing on research and development, it is time to begin disclosing pilots and partnerships and ramp up business adoption.
The old brand was more associated with technological foresight, whereas Dusk’s new visual branding was created to appeal to the financial industry without abandoning the blockchain foundation.
Founded in 2018, Dusk Network was created to use blockchain technology to promote financial empowerment and economic inclusion. The goal was to create a ‘network’ – hence the name – in which institutions would create instruments at a low cost, and users would harvest them directly.
The vision and the ambition have stayed the same, but it takes a great deal of dedication and a mature legislative framework. In previous years, the emphasis was on research and development; how to provide the technology to make all this possible? One of the outcomes was groundbreaking research and codes, with the launch of the first testnet in 2022.
Regulated And Decentralized Finance
By removing the word “Network” from the name and adding the tagline “Regulated and Decentralized Finance,” the brand communicates its ambition and vision more clearly. When realizing their aspirations, transitioning into a more mature company blends in seamlessly with three key pillars: bringing real-world assets to people’s wallets, compliance, and privacy.
According to Emanuele Francioni, Founder and CEO at Dusk, “Dusk Network was founded in 2018, and in that time, we’ve worked tirelessly to create the technology to unite the worlds of crypto and real-world assets and to bring financial freedom and inclusion to everyone. With the rebranding of Dusk, it feels like we’re entering a new era, moving forward as a scale-up, and can finally trial our tech stack with the onboarding of pilots. Besides that, we focus on new partnerships and business development”.
Onboarding Partnerships And Embarking Pilots
A sneak peek of the new brand was revealed at an exclusive network and relationship dinner. It was part of an engaging moment of connection with industry partners, prospects, and game changers.
Emanuele Francioni, founder and CEO of Dusk, spoke about recent business developments at the event.
As part of developing a self-sovereign identity and tying in with its KYC products, Citadel and Shelter, Dusk made a strategic investment in the London-based startup OutDID. This will contribute to more intelligent data use and access, one of Dusk’s three main pillars. A collaboration with NPEX, the licensed MTF exchange, to participate in the Distributed Ledger Technology Regime (DLTR) of the European Union.
Together with a top-tier financial institution, the aim is to make the first MTF for asset tokenization under this exemption. Also, new upcoming partnerships with Mavryk (tokenized real estate), Cosimo X (already an investor), and IPwe (intellectual property-backed debt instruments) were mentioned. The new brand identity accelerates the more mature direction of the company, with a cadence of business development announcements coming up in the following months.
