• Doodles NFTs soared after McDonald’s teased a collaboration with the project
• McDonald’s posted a teaser hinting at more information to be revealed on November 18th
• The Doodles floor price doubled to 26 ETH with high trading volume following the tease
Fast food giant McDonald’s has teased an upcoming collaboration with popular NFT project Doodles. The announcement sent Doodles’ floor price surging, showing the power of brand partnerships in the NFT space.
McDonald’s Teases the Collaboration
On November 11th, McDonald’s Senior Marketing Director Guillaume Huin posted hints about a “new kind of collab” on social media. He said it would be more niche than McDonald’s typical partnerships but has a “superb fan base.”
Doodles holders quickly guessed that Huin was referring to their NFT collection. McDonald’s later confirmed the partnership and promised more details on November 18th.
Doodles Floor Price Doubles
In the 24 hours following the teaser, Doodles NFTs doubled in price to a 26 ETH floor. Nearly 750 ETH in volume was traded, rivaling top collections like Bored Ape Yacht Club.
The rally shows the faith NFT holders have in the value of real-world partnerships. Collaborations with big brands can significantly raise an NFT’s status.
Doodles’ Track Record of Partnerships
Doodles has already partnered with Adidas, Crocs, and Pharrell Williams this year. The former Dapper Labs team has raised $54 million in 2022 from investors like Alexis Ohanian’s Seven Seven Six fund.
The McDonald’s collaboration provides further validation of Doodles’ strategy. Partnering with globally recognized brands spreads awareness beyond crypto circles.
Conclusion
The McDonald’s partnership demonstrates the upside for NFT projects that connect with mainstream companies. As brands explore web3, expect more collaborations between fast food and digital collectibles. McDonald’s is the latest to recognize the marketing potential of NFT communities.
