- Helium Mobile, a wireless carrier using the Helium decentralized network, was named the Official Wireless Sponsor of University of Miami Athletics, launching on December 2nd.
- Helium Mobile combines 5G service from Helium’s decentralized network and T-Mobile’s network into affordable wireless plans, starting at $5/month.
- Through this sponsorship, Helium Mobile aims to provide cheap wireless plans to Miami students, faculty, staff and fans via promotions and experiences at Miami Hurricanes games.
Crypto sponsorships for sports teams and leagues surged in 2021 and 2022 but slowed after last year’s crypto market crash. However, a new deal between Helium Mobile and the University of Miami Athletics shows that crypto companies are still interested in sports partnerships.
Helium Mobile Partners with University of Miami Athletics
Helium Mobile, a wireless carrier built on the decentralized Helium network, has been named the Official Wireless Sponsor of University of Miami Athletics. The sponsorship will include promotions, fan experiences, and student deals at Miami Hurricanes games across multiple sports. It launches on December 2nd at a Miami vs Notre Dame basketball game where Helium Mobile will be the presenting sponsor.
How Helium Mobile’s Network Functions
Helium is a decentralized network that rewards users with crypto tokens for running wireless hotspots. The original Helium network enabled users to share their Wi-Fi via hotspots to provide connectivity for IoT devices. More recently, Helium launched a 5G network for smartphones. Helium Mobile combines 5G service from this decentralized network and T-Mobile’s nationwide 5G network. In August, it launched a $5/month unlimited wireless plan in Miami.
Helium Mobile’s Vision for the Partnership
Helium Mobile aims to provide affordable wireless plans to Miami students, faculty, staff, and fans through this sponsorship. The company has planned promotions, student section takeovers, and other fan experiences. Helium Mobile’s COO said the deal will help those with tight budgets access an affordable carrier option.
Conclusion
While crypto sponsorships slowed after FTX’s collapse, the Helium Mobile-Miami Athletics deal shows that crypto companies still see value in aligning with major sports brands. If successful, it could lead to more crypto sponsorships in college and professional sports.
