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Home BUSINESS

Coinbase CEO Brian Armstrong’s Expensive AI Gamble

Rhod Tipay by Rhod Tipay
September 4, 2025
in BUSINESS, CRYPTO, FINANCE, OPINION
Reading Time: 3 mins read
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  • Coinbase CEO Brian Armstrong says nearly 40% of the company’s code is AI-written, with expectations it could hit 50% soon.
  • Engineers are required to use AI tools, though all code still goes through human review and not all areas are automated.
  • Coinbase continues hiring aggressively, with almost half of its 350 openings focused on engineering and development.

Coinbase’s Brian Armstrong is leaning hard into artificial intelligence, and the numbers show just how deep this bet runs. Nearly 40% of the exchange’s code is now being written by AI-powered tools, and Armstrong hinted it could jump to 50% in the coming month. This surge didn’t happen slowly either; in the past four months alone, AI’s share of code at Coinbase has literally doubled, reshaping how engineers build, review, and ship new features.

~40% of daily code written at Coinbase is AI-generated. I want to get it to >50% by October.

Obviously it needs to be reviewed and understood, and not all areas of the business can use AI-generated code. But we should be using it responsibly as much as we possibly can. pic.twitter.com/Nmnsdxgosp

— Brian Armstrong (@brian_armstrong) September 3, 2025

AI Becoming Core to Coinbase Engineering

Armstrong has made it clear that AI isn’t just an experiment—it’s part of the rulebook now. Engineers are expected to integrate tools like Claude Code, Copilot, and Cursor into their daily workflows, or risk being left behind. He admitted that not every line of AI-written code is flawless, stressing that reviews are mandatory and some areas of business aren’t suited for automation yet. Still, Armstrong pointed out success stories where single engineers managed to refactor or launch whole codebases in days, something that previously took months.

Balancing AI With Human Growth

Interestingly, Coinbase isn’t slowing down on human hiring despite its heavy AI push. Of the company’s 350 open roles, nearly half are tied to engineering and development, with 93 of them dedicated to back-end engineering—many with AI connections. Outside of tech, customer experience roles are still a big focus, showing that while AI may accelerate code, the exchange still relies on people to handle users directly. Armstrong seems to be betting that the blend of AI speed and human oversight will set Coinbase apart.

Recognition and Reputation

The company’s AI-first approach comes alongside other milestones. Coinbase recently secured an A+ rating from the Better Business Bureau, a nod Armstrong credited to the customer experience team’s consistent efforts. It’s a reminder that while AI is grabbing headlines, trust and user satisfaction remain central to the exchange’s strategy. In the long run, Armstrong’s bold gamble on AI could either redefine what a crypto company looks like—or raise new questions about where humans fit in when code is increasingly machine-made.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: BitcoinBusinessFinanceopinion
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Rhod Tipay

Rhod Tipay

Rhod Tipay is an editor and moderator at BlockNews with more than five years of experience in the Web3 industry. A graduate of De La Salle University, he began his career as a social media marketing specialist before moving into blockchain-focused editorial work. At BlockNews, Rhod oversees content moderation and editorial quality, ensuring that reporting meets professional and ethical standards. His expertise in trading and community engagement, combined with a deep understanding of crypto culture, allows him to provide readers with credible insights into the fast-changing blockchain space.

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