- Bitwise Asset Management is reviving the “Most Interesting Man in the World” character portrayed by Jonathan Goldsmith to promote its crypto ETFs in a new ad campaign.
- Goldsmith originally played the witty, eccentric character in a series of Dos Equis beer commercials from 2006-2018.
- The new ad has Goldsmith bringing back the signature character to tell viewers about Bitwise’s pending Bitcoin ETF application with the SEC.
Bitwise Asset Management is reviving the iconic “Most Interesting Man in the World” character portrayed by actor Jonathan Goldsmith in a new ad campaign promoting its crypto exchange-traded funds (ETFs). The ad comes as the SEC considers several spot crypto ETF applications.
Who is “The Most Interesting Man in the World”?
Goldsmith portrayed the witty and eccentric “Most Interesting Man in the World” character in a series of humorous beer commercials for Dos Equis from 2006 to 2018. The ads featured exaggerated facts about his interesting life and travels.
Goldsmith revived the character briefly in 2019 but has mostly been absent from the spotlight since the ad campaign ended.
The New Crypto ETF Ad
In the new ad spot for Bitwise, Goldsmith brings back his signature look as the Most Interesting Man. Rather than his famous “Stay thirsty my friends” tagline, he tells viewers “You know what’s interesting these days? Bitcoin. Look for Bitwise my friends.”
The ad aims to promote Bitwise’s pending Bitcoin ETF application with the SEC. The SEC has not yet approved any spot crypto ETFs.
Crypto Firms Hire Celebrities
Large crypto companies sometimes recruit prominent figures like Goldsmith for promotional campaigns. While often successful, celebrity promotions have also led to lawsuits when endorsed companies collapsed.
Conclusion
The new Bitwise ad marks a nostalgic return of one of advertising’s most iconic characters. It remains to be seen if Goldsmith can work his charm to sway the SEC on a spot Bitcoin ETF approval. But the creative campaign has already generated buzz in the crypto community.
