- Animoca Brands intends to promote mass adoption of Web3 in 2024 through gaming, supporting creators, and driving interoperability.
- Gaming is seen as a key driver of Web3 adoption. Animoca also wants to empower creators through tools like publisher NFTs.
- Animoca promotes interoperability via Mocaverse and the Open Metaverse Alliance. The company will continue investing in Web3 projects across sectors.
Hong Kong-based gaming company Animoca Brands intends to continue supporting the creator economy and promoting interoperability through investments and other initiatives in 2024. The goal is to drive mass adoption of Web3 technologies.
Animoca Believes Gaming Will Lead Web3 Adoption
Animoca Brands CEO Robby Yung says the company believes gaming will be a primary driver of Web3 adoption due to its widespread appeal. However, Animoca is also exploring adjacent verticals like education to support creators through efficient infrastructure and network effects.
Empowering Creators Through Web3 Tools
Yung emphasized how Web3 tools like publisher NFTs enable content creators to monetize their work in a decentralized environment. This fosters a more equitable and lucrative platform for creators. For example, by empowering teachers through publisher NFTs, Animoca is giving them tools to monetize their content more directly and frictionlessly.
Challenges Faced by Creators in Web2
Yung highlighted the challenges faced by creators on Web2 platforms, including lack of control and fair compensation. He remarked that typically, artists are not making adequate income compared to previous models. Animoca feels this is unfair and aims to provide a frictionless experience so creators can have direct relationships with their audiences.
Promoting Interoperability Across Web3
Animoca also emphasizes Web3 adoption through interoperability. A major part of this effort is the Mocaverse project, which streamlines gamification and identity across Web3 apps. Additionally, Yung actively participates in the Open Metaverse Alliance to promote interoperability standards.
Investment Strategy and Focus Areas
Over the next 12 months, Animoca will focus on expanding the Mocaverse partnership universe and initiatives like REVV Racing. While the firm does not employ a specific allocation strategy, it will continue supporting new Web3 businesses and portfolio companies. Animoca has already invested in over 500 projects across gaming, metaverse, music, art, DeFi and more.
Conclusion
With a focus on gaming, creator empowerment and interoperability, Animoca Brands aims to drive mass adoption of Web3 technologies like NFTs and blockchain gaming in 2024. Key initiatives like Mocaverse and publisher NFTs highlight the company’s commitment to creating an equitable and frictionless Web3 environment for users and creators alike.
