- WLFI spent $7.7M on its latest buyback in an effort to slow its 50% price decline.
- Trump family crypto wealth fell over $1B after the October 10 crash.
- WLFI remains down heavily from launch despite aggressive burns and supply reduction plans.
The Trump family-backed World Liberty Financial project is doubling down on its aggressive buyback-and-burn strategy after the WLFI token slid nearly 50% from its January launch price. According to Lookonchain, the platform purchased $7.7 million worth of tokens on Wednesday at around $0.16 each, a massive increase from its earlier $1.06 million buyback in late September. The project approved a governance rule in September directing 100% of treasury liquidity fees toward token buybacks and permanent burns, a classic move meant to shrink circulating supply and support price stability.
WLFI Price Struggles Despite the Buybacks
While these buybacks helped WLFI climb about 13% over the last week, the token remains deeply underwater—down more than 48% since launch. This pressure comes even as the Trump family’s holdings ballooned earlier this year after a scheduled unlock of 24.6 billion WLFI tokens, briefly pushing their combined stake to around $5 billion. The current WLFI-tagged wallet tracked by Arkham still carries more than $7.5 billion in WLFI, making it the family’s largest on-chain holding.
Trump Family’s Crypto Wealth Hit Hard After Market Crash
The Trump family has earned an estimated $802 million from cryptocurrency ventures in the first half of 2025, largely due to WLFI tokens, the Official Trump memecoin, and passive stablecoin yields. But the October 10 crypto crash—one of the worst in years—wiped out a significant portion of that paper wealth. Bloomberg reports that the family’s overall crypto fortune dropped over $1 billion, sliding from $7.7 billion in early September to about $6.7 billion by the end of November. WLFI’s steep decline and frozen-wallet controversies have added to the volatility in recent weeks.
