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Home CRYPTO CARDANO

Cardano’s Tug-of-War: Whales Selling, Retail Holding, Shorts Circling

Gary Ponce by Gary Ponce
August 2, 2025
in CARDANO, CRYPTO, DEFI, FINANCE, OPINION
Reading Time: 3 mins read
Cardano's Tug-of-War: Whales Selling, Retail Holding, Shorts Circling
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  • ADA dropped 7.6% in 24 hours, but it’s still up nearly 29% on the month.
  • Whales are selling, retail is buying, and shorts are building—creating a three-way battle.
  • Break below $0.68 = trouble. Break above $0.78 = short squeeze potential.

Cardano’s had better days. After running up almost 30% in the past month, it just gave back a big chunk—down 7.6% in the last 24 hours. So now, traders are sitting in that weird in-between space: a mix of hope and uh-oh, not again.

Behind the price drop, there’s a deeper battle going on. The biggest whales are quietly trimming their bags. Retail folks? Still HODLing. Meanwhile, short-sellers in derivatives markets are starting to smell blood. With all this push and pull, one spark could be all it takes to tip the scales.

Whales Back Off While Network Activity Cools

According to on-chain data, Cardano’s “super whales”—those holding over a billion ADA—have reduced their holdings from 5.43% to 5.02% since late June. Sounds small, but in whale territory, even a 0.4% shift is a pretty big deal.

On top of that, activity on the network is down. Way down. Active addresses have fallen more than 40% since mid-July, dropping from 42,000 to under 25,000. That slowdown started right after ADA hit $0.92, which now looks like a local top. Could be why the whales are cooling off too—they’re watching the same numbers we are.

Super whales cut back on ADA

Retail Isn’t Flinching—But Derivatives Traders Bet Against Them

Even as whales back off, retail traders aren’t letting go. In fact, they’ve been pulling ADA off exchanges for months, a sign they’re more interested in stacking than selling. That’s usually bullish—it shows conviction.

But not everyone’s buying the dip. Over on Bitget, short sellers are stacking up. There’s $141.7 million in short positions right now compared to just $74 million in longs. That’s nearly double. It paints a clear picture: leveraged traders are expecting more pain.

So now we’ve got a three-sided fight: whales trimming, retailers holding, and shorts betting on a breakdown. That mix doesn’t last forever. Someone’s gonna blink.

Cardano price and active addresses

Key Price Levels Could Decide the Fight

ADA’s sitting near some make-or-break levels right now. Support at $0.71 and $0.68 is holding—for now. But if price breaks below, we could be looking at a drop to $0.62. And that would probably trigger another wave of liquidations, wiping out a chunk of the remaining longs.

On the flip side, if bulls manage to push it back above $0.73 or even $0.78, things could flip fast. That would put the pressure on the shorts instead, especially if it sparks a mini short squeeze. From there, the path toward $0.84 or even $0.93 isn’t that far-fetched.

Cardano ADA price analysis

Who’s Gonna Win This One?

At the moment, it’s a stand-off. Whales are offloading, smallholders are holding firm, and leveraged shorts are circling like sharks. The next big move might come down to just one thing: whether this pile of shorts gets squeezed—or keeps dragging the price down.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: $ADABitgetBlockchainCardanocrypto
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Gary Ponce

Gary Ponce

Gary has been active in the crypto space since 2019, developing hands-on experience in trading, airdrop hunting, and identifying emerging narratives in low-cap tokens. For over four years, he has contributed research and editorial content with Aiur Labs and BlockNews, focusing on market analysis and community insights. His work reflects both transparency and independent reporting, with an emphasis on simplifying complex ideas for readers. Gary is a long-term believer in Bitcoin, Sui, Hype, Litecoin, XRP, AVAX, and select meme tokens, combining personal trading knowledge with professional editorial standards.

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