- Upcoming mobile basketball game Rumble Kong League, built on Avalanche blockchain, will feature Gatorade-branded items.
- The partnership makes Gatorade the official sports drink partner of Rumble Kong League and will include in-game integrations like a vending machine to unlock Gatorade-themed digital collectibles.
- Rumble Kong League has backing from NBA stars like Paul George and Steph Curry’s venture capital firm, and originally launched NFTs on Ethereum before moving to Avalanche.
Rumble Kong League, an upcoming NFT-driven basketball video game built on the Avalanche blockchain, recently announced an exciting collaboration with Gatorade. This partnership makes Gatorade the official sports drink of Rumble Kong League and brings branded in-game integrations to the title.
Details of the Gatorade Deal
Gatorade will be represented in Rumble Kong League through a unique vending machine called the G-Machine. Players can use G-Coins earned in the game to unlock digital collectibles from the machine, including vintage, Hydroslam, and G-Gear themed items. The sports drink brand confirmed the deal on social media.
Rumble Kong League CEO Nick Vale expressed enthusiasm about partnering with Gatorade to “push the boundaries of mobile gaming” and blend physical and digital worlds. The basketball title is planned for launch on iOS and Android this summer.
Rumble Kong League’s NFT and Blockchain Focus
Originally, Rumble Kong League released NFTs like profile pictures and digital sneakers on the Ethereum blockchain. However, the game shifted to using Avalanche for faster and cheaper transactions. Rumble Kong League plans to let users migrate their Ethereum NFTs over to Avalanche.
The game has attracted support from big names like NBA star Paul George and investor Steph Curry. As a blockchain-powered title involving NFTs, Rumble Kong League aims to be at the forefront of a new era of digital ownership and fandom.
Closing Thoughts
The Gatorade brand integration marks an exciting step for Rumble Kong League as it nears launch. The crossovers between sports, gaming, digital collectibles, and the metaverse continue to expand. Rumble Kong League’s partnership with a major beverage brand like Gatorade highlights the business potential when these worlds collide.
