- The Polkadot community has selected IndyCar racer Conor Daly as their brand ambassador for the Indianapolis 500 through a blockchain-based voting system
- This marks the first time in sports history that a major athlete’s sponsorship was decided through a community vote on the blockchain
- Daly will represent Polkadot in a year-long collaboration that includes community events and digital campaigns to promote the benefits of blockchain technology
The Polkadot community has chosen IndyCar racer Conor Daly as their brand ambassador for the prestigious Indianapolis 500. This partnership marks the first time in sports history that a major athlete’s sponsorship was decided through a blockchain-based community vote.
Conor Daly Selected as Ambassador
Conor Daly, a prominent figure in American professional racing, received overwhelming support from the Polkadot community, with a 95.8% approval rating for his sponsorship. Daly’s diverse career and achievements on and off the track make him an ideal representative for Polkadot’s vision of a more open and decentralized web.
Details of the Partnership
The sponsorship goes beyond just supporting Daly’s racing endeavors, aiming to spotlight Polkadot’s pioneering technology. Founded by Ethereum co-founder Gavin Wood, Polkadot seeks to establish a decentralized web3 ecosystem. The partnership initiates a year-long collaboration including community events and campaigns to promote blockchain technology’s benefits.
Daly’s Thoughts on the Partnership
Daly expressed excitement and honor in representing a community-driven brand like Polkadot. He emphasized the importance of bringing power back to the people. Daly added that he is thrilled to be racing for a community actively shaping the web’s future, rather than just a brand.
The Selection Process
The innovative sponsorship selection process departed from opaque negotiations to a transparent, community-driven approach. Polkadot community member Chris Wade noted the significance of using blockchain technology to democratize the process.
Conclusion
As Polkadot aims to challenge digital and physical interaction norms, the partnership with Daly shows their commitment to innovation, technology, and community-centric governance. It also stands as a model for future collaborations across industries.
