- Hashdex’s campaign emphasized Bitcoin’s novelty and disruptive potential through retro ads comparing it to past innovations like PCs and credit cards.
- VanEck released a cryptic “Born to Bitcoin” teaser trailer evoking crypto culture without explicitly mentioning an ETF.
- Bitwise enlisted the iconic “Most Interesting Man” actor for an ad campaign to increase Bitcoin awareness and position itself as a crypto expert.
As the race for the first spot Bitcoin ETF in the U.S. heats up, top issuers like VanEck, Bitwise, and Hashdex have released creative marketing campaigns to promote their potential products. Let’s explore these promotional videos and assess how they aim to position the issuers in the growing Bitcoin ETF space.
Hashdex Highlights Bitcoin’s Novelty and Disruptive Potential
Dump Truck Advertisement
Hashdex‘s first ad featured a dump truck, emphasizing crypto’s uniqueness. It tied into their message “Bitcoin’s time has arrived,” positioning it as a disruptive innovation like personal computers and credit cards once were.
Retro Tech Commercial Parody
Their next ad parodied an 80s tech commercial, comparing early skepticism of PCs to that of Bitcoin today. It concluded Bitcoin is the next step in financial evolution.
Vintage Burger King Ad
Hashdex’s latest retro ad used a vintage Burger King commercial about credit cards to say Bitcoin is as disruptive as those once were. The message was “Bitcoin’s time has arrived.”
VanEck Evokes Crypto Culture with ‘Born to Bitcoin’
Teaser Trailer
VanEck’s ad features a silhouetted figure walking before the “Buy Bitcoin” sign behind Janet Yellen. It’s a teaser for a longer spot that doesn’t explicitly mention a Bitcoin ETF but ties into crypto culture.
Bitwise Enlists an Iconic Face for ‘Bitcoin Is Interesting’
The Most Interesting Man Parody
Bitwise‘s campaign featured Jonathan Goldsmith, known for Dos Equis’ “Most Interesting Man” ads. It aimed to increase public awareness and position Bitwise’s crypto expertise.
Conclusion
As the SEC’s deadline for a spot Bitcoin ETF loom, issuers are aggressively marketing their potential products. Their nostalgic, tongue-in-cheek ads aim to highlight Bitcoin’s novelty and compare its skepticism today to that of past disruptive tech. The creative campaigns showcase the fierce competition to lead this new asset class. Though none explicitly mention an ETF, they position the firms as pioneers in the growing digital asset space.
