- Yuga Labs is acquiring Roar Studios to expand its Otherside metaverse and create social experiences for Web3 communities.
- Roar Studios, known for its “music metaverse” concept, will bring its expertise to help accelerate Yuga Labs’ ambitious plans for Otherside.
- Yuga Labs aims to create a virtual space for all its intellectual property to converge and has been teasing updates through live demos for NFT holders.
Web3 Statrt up Yuga Labs announced the acquisition of Roar Studios, a gaming and music firm, on Monday. This move will accelerate the development of its Otherside metaverse and provide new opportunities for communities to connect and express themselves.
Creating Immersive Experiences
Roar, the brainchild and flagship product of Roar Studios, is an immersive media experience in which artists and fans worldwide connect, collaborate, and compete in real time. At the center of the experience is the creation of what the company calls “an entirely new product category,” an experiential, semi-autonomous music and entertainment world driven by individual content creators and community consensus.
Roar Studios brings its team of audio, game, and AI engineers to create unique user experiences by combining innovative proprietary technology with established MMO game and platform systems.
Yuga Labs, the parent company of Bored Ape Yacht Club (BAYC), CryptoPunks, Meebits, 10KTF, and other projects, has been exploring the possibilities in the metaverse since the launch of BAYC in April 2021. Also, as one of the first companies to grant IP licenses to NFT holders, Yuga has been increasingly focused on solidifying its future vision for Otherside.
Daniel Alegre, CEO of Yuga Labs, in a press release, expressed his excitement about the recent acquisition of Roar Studios and the ability to accelerate the company’s bold vision for the entire Yuga ecosystem: “Roar Studios has redefined what it means to experience media content in the metaverse. Its dedication to creative content creation and social connections will accelerate the execution of our bold vision for Otherside and Yuga’s ecosystem more broadly.”
Eric Reid, Founder and CEO of Roar Studios, echoed this sentiment, emphasizing the alignment of both companies’ missions. “Our team’s mission is to empower players to create and be social in a community-driven, open media experience, so our work fundamentally aligns with Yuga’s larger web3 metaverse strategy. When Daniel and Mike Seavers opened the door for us to contribute to Yuga’s paradigm-shifting approach to content and immersive experiences, we jumped at the opportunity.” Reid explained.
ROAR platform from Roar Studios combines the company’s immersive technology and MMO gaming features to create an immersive, semi-autonomous music and entertainment world that content creators and community consensus will fully drive.
