- Forbes magazine has launched a new virtual space in the metaverse platform The Sandbox, representing the publisher’s first major entry into web3
- The Forbes experience features a lavish pool area, art gallery, and hidden QR codes leading to exclusive content, aimed at visually appealing exploration
- Forbes joins other major brands claiming virtual land in The Sandbox and other metaverses, as media companies explore immersive new ways to engage audiences through web3
Forbes magazine, founded in 1917, has launched a new virtual space in the popular blockchain-based metaverse The Sandbox. This permanent presence represents the legacy publisher’s first major foray into the emerging world of web3.
A Lavish Virtual Oasis
The Forbes experience in The Sandbox features a meticulously designed space centered around a luxurious pool and elegant bar. There is also an art gallery showcasing this year’s Forbes “30 Under 30” honorees. The space encourages exploration through visually appealing environments and hidden QR codes that lead to exclusive content.
Joining the Metaverse Land Rush
Forbes is the latest major brand to claim its stake in the metaverse virtual land rush. Companies ranging from the Atlanta Braves to Ford have invested in blockchain-based metaverse platforms, following interest from tech giants like Meta (formerly Facebook). The Sandbox has become especially popular, recently unlocking over $90 million worth of virtual real estate assets.
The Future of Media and Web3
For media companies like Forbes, establishing a presence in blockchain-based virtual worlds represents an opportunity to engage audiences in new immersive environments. As metaverse platforms develop, expect more publishers to follow Forbes’ lead. Whether through virtual events, branded virtual spaces, or other experiences, the media industry seems poised to explore web3 in exciting new ways.
