Walmart enters the metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox. The Metaverse gaming platform has 52.2 million daily active users. It has 11.3 billion hours of engagement by users.
Walmart has announced that it will launch “Walmart Land” and “Walmart’s Universe of Play” on its metaverse gaming platform Roblox. Walmart Land is going to offer a virtual merchandise store for avatars. A Ferris wheel that defies physics. Unlockable tokens and badges will be earned in various games and competitions.
Walmart’s Universe of Play has “the best toys of the year,” says the retail giant. “The Roblox community explores different toy worlds to earn coins for cool virtual goodies, complete epic challenges to build personal trophies in his box, and unlock secret codes.
Roblox is an online gaming platform. It is popular among Generation Z. As of June 30, Roblox has 52.2 million daily active users, 11.3 billion hours of engagement, 12 million developers, and 32 million experiences, according to the company’s website.
Big companies and celebrities also use Roblox for their metaverse businesses. Samsung has announced the launch of Samsung Space Tycoon on Roblox. Paris Hilton, a star, created an island called Paris World on her Roblox last December. She played an electronic music set on her virtual island on New Year’s Eve.
Roblox, the Biggest Metaverse Success Stories
The Roblox community has grown from 32.6 million daily active users in 2020 to 50 million. The growth comes with a wave of talented developers. Developers leverage technological advances to create engaging and immersive user-generated content (UGC). Roblox is a collection of games that the company decided to call an “experience.”
Genres on Robox simulate real-world activities such as school. The hours spend in the simulation are essential for the application. Brookhaven is a popular space where like-minded people can hang out. It helps people create virtual friends and interact based on ideas.
Popular Virtual genres in Robox
- Action- experiences featuring combat against opponents
Prominent examples in the genre in 2021 are Pet Simulator X and StrongMan Simulator. It experiences over 2 billion and 470 million visits. Music launches on the platform with dozens of brand and music partnerships are popular.
Roblox users sent 2.5 billion chat messages in 2021. The Roblox community has created over 25 million virtual items. It has purchased 5.8 billion virtual items. Over 165 billion avatar updates have been made.
The top 10 on the Roblox Avatar Marketplace is dominated by casual wear such as his T-shirts. Best-selling 3D items include various creative accessories and virtual objects, such as Shadowed Head, the best-selling item of 2021, and BubbleGum Candy.
Walmart and Roku
There is a new partnership between retail giant Walmart and Roku. The association will allow people to buy products directly from the ads they see on TV. Viewers streaming TV shows can press OK on their remote control when a purchasable ad appears on Roku’s platform.
You can then go to Walmart’s checkout page and use the remote control to confirm purchases of the items in the ad. You will receive his Walmart purchase confirmation email with shipping, returns, and support information.